Why Matcha has Health Benefits - Boost your Label Claims
Matcha is a finely ground, high-quality green tea from Japan. The matcha powder contains caffeine as well as a number of phytonutrients that have benefits for human health and wellness, including antioxidants.
Caffeine Content in Matcha Green Tea
One serving of matcha matcha has about the same caffeine content as one cup of brewed green tea. Caffeine is known to support energy metabolism, reduce stress and also promote healthy bones.
The matcha powder comes from Japan, which is recognized for its matcha production standards. Matcha brands are certified by the government authority of Japan (called The Ministry of Agriculture, Forestry and Fisheries in Japan), matcha is considered a very high-quality product and has superior taste and aroma when compared to other green teas.
Why Manufacturers and Co-packers Should Add Matcha for Health Benefits to all CPG products
One of the most beneficial uses for matcha is adding matcha to ready-to-drink beverages. Matcha's health benefits are attributed to the many phytonutrients it contains, including caffeine and EGCG. As a result matcha has been shown to be associated with positive effects on human health and wellness.
The matcha powder is recognized as a very high quality green tea and matcha contains caffeine, along with many other beneficial phytonutrients. It's a natural matcha green tea powder that adds health benefits to any ready-to-drink beverage or CPG blend.
How matcha can add wellness benefits to the products you create for clients
1. Energy Metabolism Benefits - matcha is rich in caffeine which provides support for energy metabolism. 2. Stress Reduction - matcha has been shown to reduce mental stress and boost concentration 3. Healthy Bones - matcha is known for its high levels of calcium, magnesium, and vitamin K that support healthy bones 4. Antioxidant Protection matcha contains a number of free radical fighting antioxidants that help protect the body from damaging free radicals
5. Enhanced Physical Performance matcha contains nutrients that support muscle strength and function
Matcha is a fine green powder derived from specially grown and processed green tea leaves. It's referred to as "powdered tea" and has been consumed in East Asia for hundreds of years. Matcha manufacturing dates back to the 8 th Century, when Buddhist monks would prepare powdered matcha as a meditative practice during long periods of meditation. Today, matcha is used around the world for its naturally occurring health benefits and unique umami taste.
Matcha's manufacturing process is similar to that of any other tealeaf. When harvesting, all leaves are kept intact since they are not meant to be dried out. Only the youngest shoots make it into manufacturing. This allows the green tea to maintain higher quantities of amino acids (such as L-Theanine), which are responsible for its health benefits.
Once manufacturing begins, green tea leaves are laid out in the shade and then de-stemmed by hand. The stems are discarded while the smaller leaves go through a specialized rolling process called "rolling" or "tempering." This process prevents the leaves from oxidizing and preserves green tea's signature color.
Why co-packers often have strong demand for matcha infused products
Today, a wide range of companies are adding matcha into their products as a way to offer an alternative to coffee and tea for consumers on-the-go. Matcha is most often integrated into ready-to-drink beverages such as juices and smoothies, but it can also be used in a variety of products including baking mixes, cereals, energy bars and crackers – all produced by people like you shopping on behalf of co-mans, distributors, and purchasing directors.
Matcha is considered to have the highest concentration of catechins, which are antioxidants that may help support weight loss. Additionally, matcha contains L-theanine, an amino acid shown to promote feelings of relaxation and mental calmness .
Co-manufacturers using matcha extract can expect these benefits:
It is important to note that Co-manufacturers who use Matcha, they should understand its processing to ensure they are sourcing a quality product.
The tea leaves used for matcha in co-manufacturers is grown under the shade in order to increase its chlorophyll content which enhances its sweetness and flavor .
Matcha tea is appearing in more and more CPG products, both food and beverages. In conclusion, it's obvious why are co-manufacturers opting to use matcha – the reasons are many, but the primary reason is that matcha offers significant health benefits beyond other green teas.
The health benefits matcha offers co-manufacturers are unsurpassed by its counterpart teas. Matcha is completely intact when it reaches consumers because there is no requirement for the leaves to be steeped like in other teas. I.e. the end-consumer actually ingests the full tea leaf.