THE ECONOMICS & LOGISTICS BEHIND BUYING BULK AT MATCHA.COM

POTENTIAL PROFITS OF ADDING MATCHA TO THE MENU

• Putting matcha on your menu is a no brainer. Matcha is an easy
  to prepare, high-priced menu item that has skyrocketed in popularity in the United States and other western countries.

• Do you prepare lattes at your cafe? With matcha, there's no new recipe you need to learn or teach your baristas to prepare a matcha latte. Simply replace your espresso shot in the latte-making process you already have set up with a vibrant-green shot of freshly prepared matcha.

• Matcha is a much more efficient drink to prepare than coffee or espresso. With matcha, you don't need to worry about weighing, grinding, and roasting coffee beans. Plus, there is zero waste with matcha.

• The accessories you need to prepare matcha in liquid form are much more affordable than those traditionally used to prepare coffee. All you need is a a teaspoon of Matcha, 2 ounces of water, and a whisk or electric frother.  VIEW ACCESSORIES HERE

• Many of our wholesale and bulk matcha partners use our matcha as an easy add on to recipes that justifies an up-charge to current menu items you already have. 

• A popular add-on to your menu is a Matcha shot. It can be added for an extra boost of goodness to any traditional latte.  Adding a shot to an espresso latte gives customers that familiar quick boost after a cup of coffee along with long-lasting uplifting and anxiety-free energy.

• Take a look at the graph provided below to see how matcha caffeine is different than the caffeine effect from coffee or espresso.

                                    

CLEAN CAFFEINE FOR JITTER-FREE ENERGY & FOCUS

Drinking matcha delivers a clear caffeine boost for four to six hours that doesn’t have any of the downsides coffee comes with. How? Matcha has a high concentration of L-theanine matcha. L-theanine is an amino acid that is one of the main active compounds in matcha. Due to how matcha is shade-grown, it has significantly higher concentrations of L-theanine than loose-leaf green teas. 

                                                         

Long-lasting Energy 

Thanks to the combination of caffeine and L-theanine found in matcha, the powdered green tea provides a boost of energy for 4-6 hours without any of the jitteriness that coffee might give you.

Relaxing, Calming Effect

Improves Mood

By boosting the amount of dopamine and serotonin in the brain, matcha powder can help elevate your mood, releasing those 'feel good' chemicals.

Alleviates Anxiety

Matcha helps alleviate anxiety in a number of ways depending on what might be making you anxious. For example, matcha can help offset dietary rooted anxiety caused by nutritional deficiencies and reduce overall stress associated with anxiety.

Better Quality Sleep

Matcha contains several natural compounds that have been studied to support sleep health. The l-theanine found in matcha helps bring down the levels of cortisol. The catechins in matcha — especially EGCG — also aid with sleep by alleviating inflammation and stress.

Enhances Immune System

The high concentration of antioxidants found in matcha help protect cells from free-radicals and help bolster the body's immune system. Matcha can also help address inflammation in the body, alleviating symptoms of common chronic health conditions such as heart disease.

Revs up metabolism & fat burning

Due to its high levels of EGCG, matcha has very high fat burning and thermogenic effects on the body.  Recent studies have found EGCG to have beneficial effects against obesity, as it boost metabolism and helps halt the growth of new fat cells.

Better, clear skin

Matcha is an excellent topical ingredient for skin care, as it is anti-bacterial and has high levels of EGCG, which alleviate inflammation and helps support an even skin tone. Drinking matcha also strengthens cells and helps slow down the aging of cells.

Sustained focus

Thanks to the pairing of l-theanine and caffeine, matcha can help increase focus and overall alertness for a sustained period of 4-6 hours. It can be especially beneficial to have matcha thirty minutes before an exam or in when you have to push through an afternoon slump during a long work day.

Improves memory

Matcha does wonders for your memory short term and long term. Scientific studies have found matcha can sharpen your memory almost within the minutes of having it —  and researchers have also recently discovered EGCG may help slow down and stop the formation of beta-amyloid plaque — a hallmark of Alziemer's disease.

Reduces Bad Cholesterol

Researchers have found that people who drink matcha routinely have lower LDL cholesterol levels (the bad cholesterol) and also exhibit higher levels of HDL (good) cholesterol. Studies also suggest men who drink matcha tea are 11% less likely to develop heart disease than those who do not.

Full of vitamins, minerals, & antioxidants

Matcha contains minerals such as potassium, calcium, iron, phosphorus, magnesium, and zinc. Matcha is also full of antioxidants and high in vitamins including A, B1, B2, K, E, and vitamin C.

                                                       

OUR WHOLESALE MATCHA OFFERINGS

Interested in learning more about the specific matcha grades we offer to our wholesale partners? We've got you covered. Below we've provided links to each of our different wholesale matcha powders.

CLICK HERE FOR A LIST OF OUR WHOLESALE MATCHA GRADES 

Super Ceremonial Matcha

Ceremonial Barista Matcha

Organic Ceremonial Barista Matcha

Organic Cafe Matcha

Organic Super Ceremonial Matcha

Culinary Matcha

Organic Culinary Matcha

Ingredient Matcha - Economy Matcha

Cafe Blend Matcha

                                                       

Matcha.com is focused on providing you with an un-matcha-ed experience

                                                  

The 5 Elements in Identifying Good vs. Bad Quality Matcha Powder

When it comes to preparing matcha beverages or adding matcha to culinary recipes, the quality of matcha you use it of the utmost importance.

Since matcha powder is relatively new on the cafe scene in the United States and other western countries, there is a lot of low-quality matcha on the markets posing as being high-quality. Luckily, there are some easy ways to spot the differences between good quality matcha from low-quality varieties.

The five most important factors to take into account a matcha's quality include:

1) The origin: How and where a matcha is grown, cultivated, and harvested all impact the quality of your matcha. Ideally, you want to buy matcha in bulk that is being grown in Japan instead of China. In japan, they have upheld consistent cultivation for over 800 years, whereas in China, most matcha producers have just re-entered the matcha market in the past two decades and are simply not as strict about their growing and cultivating practices.

2) The price: Like a fine wine, a high-quality matcha costs more. Typically, one pound of ceremonial grade matcha of high quality can cost around $140. If you come across bulk matcha that is much cheaper, it is likely of lesser quality. You can of course find bulk matcha below this price, though the difference in quality is really noticeable.

3) The smell: High-quality matcha produces a fresh, sweet, and grassy smell which comes from the amino acid L-theanine. A lower-quality matcha may smell like hay, or worse, a bit fishy and stale.

4) The taste: Matcha is slightly astringent with sweet undertones of umami. Umami is considered the fifth taste, with the others being sweetness, bitterness, saltiness, and sourness. A low-quality matcha often tastes bitter or even fishy.

5) The color: Matcha is known for its vibrant, emerald green color. The brighter and greener a matcha is — the higher quality it is. If you notice a more brownish yellow color in your matcha powder, its likely of lesser quality due to not being properly shaded, being oxidized, or an older part of the plant was harvested and used.

                                                  

Barista Recipes for The Most Popular Ways to Prepare & Enjoy Matcha

The second most crucial element besides your matcha powder quality itself is how you are preparing your matcha. Even if you have the highest-quality matcha powder, simple errors in the preparation process of a matcha latte can lead to a disappointed customer.

CLICK HERE FOR THE ULTIMATE MATCHA BARISTA TRAINING GUIDE

Check out our matcha barista training guide we've put together especially for our bulk and wholesale partners. Our barista training guide will help establish a high-quality matcha experience for every customer who walks into your cafe or store!