Torani Barista Matcha Guide - Drink Recipe Booklet


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Why Matcha for Food Service Menus?

Energizing: Matcha is a crossover between natural energy and wellness-oriented consumable products. It actually has weight-for-weight more caffeine than coffee beans (though the serving size is typically less).

Health Benefits: 100% Pure Matcha (distinct from “premixes”) is a growing alternative for people who have metabolic concerns (e.g. diabetes, high cholesterol) and is being recommended more by healthcare practitioners as a healthy daily energy drink.¹ Matcha tea contains essential vitamins A, C, E, K and B as well as minerals including zinc, chromium, magnesium, and others.

Due to its antioxidant content, fat-burning benefits, and capacity to boost attention and energy, it is guaranteed to be a strong menu item/ product category for many years to come, especially within health & wellness offerings.

Profitable: Matcha beverages sold in foodservice establishments have the potential of an 80% profit margin based on's market analysis.²

Market Growth: The matcha market is widely reported to have approximately a 10% CAGR for the next 7-10yr and has already surpassed $1B annually in the U.S. For the next phases of market growth, flavored matcha (including things like boba drinks) is anticipated to be the highest performing new category, having already grown by more than 200% in the past years.³

Versatile: Matcha allows for creativity and customization through the use of different bases and Torani flavors.

Quality vs. Imitation Matcha

With matcha's surging popularity, it's important to understand what differentiates high quality matcha from low quality (or imitation) matcha. Authentic matcha is grown in Japan by multi-generational family farms, using centuries-old agricultural techniques, including shade-growing, to achieve a vibrant, umami & energizing matcha product. Be wary to ensure your matcha is from Japan, is not dull in color, and doesn't taste excessively bitter; these are signs of low-quality. Ceremonial matcha will be deeply umami, rich in flavor, and free of bitterness. Culinary matcha is slightly more tannic and is suited well for sweetened lattes, for example.

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How to Create a “Matcha Shot”

A matcha shot is concentrated matcha made with just hot water and matcha powder. Similar to how an espresso shot is the foundation for hand-crafted coffee beverages, like a latte or Americano, a matcha shot is used to create all sorts of matcha beverages. It can also be consumed on its own or with added Torani flavor, as seen in the recipes below.

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Pro Tip for Batching Matcha for your Cafe

Matcha drinks are best served frothy! Mix-up your matcha shots until a strong froth appears, and remember, premium matcha will produce more impressive froth.
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